Companies have been using operational CRM systems to analyse customer behaviour to plan and optimise their initiatives.

Customer profitability analysis is used to identify the most valuable customers or customer segments to prioritise marketing, sales and service investments.

eLearningCurve’s Dave Wells says initiatives need to be taken to re-establish credibility and belief in the value of analytics-driven business management

Predictive analytics is playing a significant role in recognising at-risk and valuable customers to develop customer retention strategies.

By M. Hriday

Canada’s Edmonton Police Service is relying on business analytics technology to reduce crime, improve force effectiveness and increase public safety.

Microsoft has unveiled a proof-of-concept prototype business tool, code-named LookingGlass, that lets companies listen to, participate in, and analyse social media.

Considering we’re still battling a tough economic climate, I’m sure you recognize that it is becoming ever more crucial to unlock data for bigger profits through improved decision makin

Pervasive and SuccessFactors have taken an initiative to connect and integrate disparate systems with SuccessFactors Business Execution Software.

Hotel group InterContinental Hotels Group (IHG) has signed a five-year deal with Applied Predictive Technologies (APT) for its Test & Learn Management System.

Autonomy has developed a new product that applies its meaning-based technology to databases.