Business Analytics News

VisitScotland automates marketing process

VisitScotland, the national tourism agency, has significantly increased revenues through the use of Portrait Customer Analytics, delivered as a hosted service through Optima Value Group.

Time for telecom operators in the UK to predict network usage

SAS has announced a Network Analytics initiative for the UK telecom sector to enable telecom operators to understand existing network usage and demographic growth areas, by type of usage, and accur

Sandia to address complex informatics challenges

Sandia National Laboratories has chosen to work with LexisNexis Risk & Information Analytics Group to solve complex informatics challenges.

IBM introduces business analytics system

IBM has launched a new series of business intelligence products called Smart Analytics Systems.

Understanding sentiments expressed in customer feedback surveys

Attensity Group has introduced Survey Advantage service to allow companies and government agencies to measure, chart and understand customer sentiment and top issues expressed in customer feedback

Alterian acquires Techrigy

Alterian has acquired Techrigy, a social media monitoring and analytics firm.

National Geographic optimises marketing efficiency

The National Geographic Society is making judicious use of analytics for its marketing campaigns.

Microsoft integrates Twitter functionality into its CRM software

Microsoft Corp. has introduced new CRM accelerators for Microsoft Dynamics CRM.
 
One of these addresses emerging business trends in social networking.

Sage North America acknowledges Clarabridge’s contribution

Sage North America, which is working with Clarabridge to assess its customers’ changing needs, has mentioned that it has managed to improve customer survey feedback process.

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